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Union Square

Union Square is the bustling heart of San Francisco, known for its central location and energy. This neighborhood exudes a mix of modernity and classic charm, reflecting the city’s commercial and cultural history. The district has long been a hub for activity, where historic architecture blends with sleek, contemporary developments. Its central position has made it a key part of San Francisco’s urban landscape, a space where the city’s past and present converge amidst the busy streets and towering structures.

Things to do and see!

Shopping—Union Square is San Francisco’s premier shopping destination, home to high-end department stores, designer boutiques, and flagship stores. Popular spots include Macy’s, Neiman Marcus, Saks Fifth Avenue, and Bloomingdale. You’ll also find luxury stores like Louis Vuitton, Gucci, Hermes, Saint Laurent, Goyard, Tiffany & Co., and Chanel. For unique finds, visit Maiden Lane, a charming, pedestrian-only street with upscale boutiques and specialty shops. 

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Union Square Park—At the heart of the neighborhood, Union Square Park is a lively gathering place with a central plaza, seating areas, and seasonal events. The park features a large open space with the Dewey Monument, a towering statue dedicated to Admiral George Dewey.

In winter, Union Square transforms with a beautiful ice skating rink and a large holiday tree, creating a festive atmosphere. Throughout the year, you’ll find events like live music, art exhibits, and movie nights.

Theaters and Live Entertainment—Don’t forget to catch a show! Experience a variety of theater programming on Theater Row. Check out shows ranging from drama to comedy to Broadway musicals and original works by emerging playwrights. Theaters nearby include the Orpheum Theatre, Curran Theatre, Golden Gate Theatre, San Francisco Playhouse, and American Conservatory Theater. Smaller venues, like Theater District’s Exit Theatre, feature independent performances and a unique arts scene.

Art Galleries and Public Art—Union Square is home to several art galleries showcasing works by local, national, and international artists. Notable galleries include Chandran Gallery, Martin Lawrence Galleries, and SFMOMA Artists Gallery (nearby). Along with public art installations and sculptures, Union Square also features the painted hearts known as Hearts in San Francisco sculptures, which are on display all over the area.

Visit the Westin St. Francis Hotel—The historic Westin St. Francis Hotel is a landmark in Union Square, dating back to 1904. Step inside to admire its elegant lobby and vintage charm. The Clock Bar inside the hotel is a great spot for a cocktail, and the glass elevators offer stunning views of the city as they ascend the building.

Enjoy Panoramic Views at the Top of the Mark—For a classic San Francisco experience, head to the Top of the Mark at the InterContinental Mark Hopkins Hotel, a short walk from Union Square. This iconic rooftop bar offers spectacular 360-degree views of the city and the Bay, along with a range of cocktails and small plates. 

Cable Car Rides—Union Square is a key stop for the famous San Francisco cable cars. Hop on at the Powell Street Turnaround for a scenic ride to Fisherman’s Wharf or Nob Hill. It’s a quintessential San Francisco experience and a delightful way to explore other parts of the city.

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Visit the San Francisco Museum of Modern Art (SFMOMA)—a short walk from Union Square. SFMOMA is one of the largest modern and contemporary art museums in the country. It houses works by renowned artists like Andy Warhol, Jackson Pollock, and Frida Kahlo. The museum’s seven floors feature paintings, sculptures, photography, and interactive exhibits. Buy tickets here.

Visit the Contemporary Jewish Museum (CJM)—also a short walk from Union Square, the CJM features innovative exhibitions that explore Jewish art, culture, and history. Daniel Libeskind created a striking architectural piece for it, and it frequently hosts thought-provoking exhibitions, lectures, and cultural events.

Treat Yourself to Dessert at Ghirardelli on Market Street—a visit to the Ghirardelli Ice Cream and Chocolate Shop on Market Street is a treat. Enjoy decadent ice cream sundaes or take home Ghirardelli chocolate, a San Francisco classic.

Watch Street Performers and Artists—Union Square’s lively atmosphere attracts talented street performers, artists, and musicians, especially during the weekends. Take a moment to watch the performances or browse through the unique artwork on display.

Tea at the Rotunda—It’s teatime! Explore the expansive Neiman Marcus department store, and after shopping, relax under the Rotunda for an elegant lunch or high tea.

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